I’ve been blogging for more than 10 years now and have seen a lot of changes in what works and what doesn’t for the medium. One thing I’ve noticed lately, perhaps you have too, is that it seems like more content is being shared beyond blogs than on the actual blogs. Meaning, social media channels have become the primary place for posting, blogs secondary. Which is the opposite of the earlier days of blogging, wherein a post would be published on a blog then promoted on social media.

I suppose that’s because far more people use social media — Instagram, Facebook, Pinterest, Twitter — than visit blogs. So savvy bloggers (and bigger media) focus more on social media, with social media posts that seem to me more like blog posts of the past: lengthy, stand-alone pieces that tell the whole story, whatever the story (or sales pitch, for sponsored posts) may be.

In my effort to be like the popular kids, I mean, the savvy bloggers, I’ve tested out longer social media posts for the past couple review things I’ve done. For example, this kinda-sorta review of Halloween books from Candlewick for kids, which I published on Instagram (then automatically to my Grandma’s Briefs Facebook page followed by a condensed version on Twitter):

To be honest, the savvy bloggers and bigger media may be on to something. At least in terms of Instagram, where that post got far more likes and comments than I’ve gotten on review blog posts in a while.

I don’t know, though. My blog still feels like home base to me, with social media channels my second choice for posting.

What about you, fellow grandparent bloggers? Do you agree? Let me know in the comments what your experience (and practice) has been lately regarding blog posts versus social media posts. I’d love to compare notes.